Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered [email protected]. Politics, Technology. —Trishla Ostwal. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. So far, the. Recommended articles Popular Now. By Trishla Ostwal . View Trishla Ostwal’s professional profile on LinkedIn. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Verified. Marketer response to Meta reportedly building its own decentralized Twitter clone app this summer is tepid, three industry leads told Adweek. —Trishla Ostwal. This week, Texas became the 10th state—and the fifth state this year—to pass a consumer privacy bill that gives the state’s residents more control over their data. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. NBCUniversal Aims to Democratize CTV Through More Accessible Tech for Ad Buyers. The digital transition has proven bittersweet for many female journalists, as some of the same qualities that make the internet such a valuable tool for. today, Adweek can exclusively share—aims to offer a social media alternative to hate speech and misinformation. In the coming weeks, Google plans to launch tools that highlight local and regional journalism covering political campaigns and races. “I wasn’t what they were looking for. Trishla Ostwal 1w Report this post 🚨 According to industry execs, the 5% figure is viewed as rather conservative, and the actual inflation rate during search auctions can exceed. By Trishla Ostwal . The agency that regulates nearly all communications companies in the U. trishla. By Trishla Ostwal . I spoke with Wendy Batchelder on how her experience has prepared her to guide Salesforce to mature its data management practices. February 22, 2022, 5 PM . By Trishla Ostwal 2020 was the year of life-altering global events. On a fine fall day in November last year, CEO of kitchenware company Made By Gather, Shae Hong, messaged TikTok influencer Sophie Jamison, or Sophie. The policy. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. More Stories from Science News on Science & Society. In a bid to regulate and review content posted by users, TikTok has poached hundreds of content moderators in Europe from outsourced companies that previously served. Succession. trishla. S. 125 billion) antitrust fine by a top European court after the regulators found major violations in how the tech giant. The ride-hailing app was recuperating from an embarrassing 2016 data breach. The slow death of third-party cookies has pained the digital advertising industry, spurring marketers and tech companies to assess a number of options to figure out what. S. Exclusive: BuzzFeed [email protected]@adweek. By Trishla Ostwal Despite industry-wide moves to figure out alternatives to third-party cookies, before Chrome’s 2023 deadline, marketers are not ready to break their cookie. A couple weeks back, PAN Team Media sat down on a Friday afternoon to chat with Adweek tech policy reporter Trishla Ostwal. By Trishla Ostwal . Against the backdrop of [email protected] Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from dat. Amid the flurry of generative AI developments, Adweek’s weekly AI Watch roundup captures the latest news, regulatory proceedings and business developments revolving around. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Nov 20, 2023. This button displays the currently selected search type. By Trishla Ostwal . By Trishla Ostwal . Follow. Meta’s Facebook has agreed to pay $90 million to settle a decade-old class-action privacy lawsuit over the tracking of users’ internet activity even if they logged out [email protected]. Podcast Producer of the Year, Best Storytelling Podcast. The Open App Markets Act could potentially become a law this year. Fox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign. S. com; Trishla is an Adweek staff reporter covering tech policy. Amid the flurry of generative AI developments, Adweek’s weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around. Exclusive: BuzzFeed Inc. By Trishla Ostwal . Recommended articles Popular Now. trishla. By Trishla Ostwal . Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. With the Hollywood writers strike. By Trishla Ostwal . The digital transition has proven bittersweet for many female journalists, as some of the same qualities that make the internet such a valuable tool [email protected] Trishla Ostwal . C. Talking about data management and measurement back in 1995 was a very different conversation from today. 5 billion wasted in digital ad spend (including CTV) this midterm election, surpassing. It was May of 2018, spring was becoming summer, and Kinjal Shah was prepared to leave her home in Boston and move to San Francisco. Google’s latest attempt to embed generative artificial intelligence tools into its ad products have some marketers skeptical about the level of transparency they will receive. With more people choosing to opt out of excessive data tracking, targeting audiences across platforms like Facebook has become more tricky for brands like Fabletics and Rihanna. Trishla previously worked in digital advertising and social media analytics and switched to journalism to. S. Spencer J. Organic. The clamor to split up Google’s ad-tech business got a lot louder (and more specific) this week. Lindsey McInerney wears many hats. Shira Atkins. By Stephen Lepitak & Trishla Ostwal . The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at $4. morley@adweek. A couple weeks back, PAN Team Media sat down on a Friday afternoon to chat with Adweek tech policy reporter Trishla Ostwal. “I wasn’t what they were looking for,” she recalled. By Trishla Ostwal . By Trishla Ostwal . Trishla Ostwal Expand search. com; Trishla is an Adweek staff reporter covering tech policy. Instead, the agency’s presentation focused on brand storytelling and Black voices and creators. By Trishla Ostwal. By Trishla Ostwal. Brands yet to explore gen AI are confronted with a knowledge gap and. By Trishla Ostwal. By Trishla Ostwal November 9, 2021 at 6:30 am Auroras are streamers of reddish or greenish light in the sky. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. ostwal@adweek. By Trishla Ostwal [email protected] Trishla Ostwal . In its annual report issued last Thursday, the social. v. In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. lawmakers and stakeholders are discussing the finer details of a proposed federal privacy law showing there is momentum on a long-promised effort to give people more control. Lunch . Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. . By Trishla Ostwal December 6, 2021. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust, data protection and regulations. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. Now on the look out for other TOS, End User Agreements, and B2B contract for #AIprovisions and data scraping Honored that my opinion posted yesterday, led to a. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal With nearly four weeks left to this year’s Midterm elections, slated for Nov. In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers. The fifth week of the U. In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers. Previously, companies like Cuebiq, Foursquare and Precisely PlaceIQ found themselves caught in the webs of bad actors who harvested user data in places. Although brands and publishers are building on their first-party data capabilities, the industry is largely unprepared for the signal loss that’s to come with the tightening. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Publishers have been flexing their first-party data strategies for some. Google antitrust trial has cast a glaring spotlight on the revenue-sharing deal between Google and Apple-worth a reported $10 billion. Meta finds itself in the crosshairs of a class-action lawsuit for allegedly building a secret workaround to Apple’s 2021 App Tracking Transparency (ATT) system, allowing it. There, she wrote a wide range of stories on everything from the. Trishla Ostwal 1w Report this post Report Report. By Trishla Ostwal. ostwal@adweek. Justin Sullivan — Getty Images. R. By Trishla Ostwal . By Trishla Ostwal . The Coco-Cola Company By Trishla Ostwal Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. Meta used its in-person NewFronts presentation to make sure that brands know how to use its video tools, like in-stream video and Reels, as well as touting brands’ push into. The. Trishla Ostwal. Trishla Ostwal 4w Edited Report this post 🚨 I spoke with WPP on the latest with its content engine (with Nvidia): The AI-powered content production saves up to 93% of its carbon footprint. com; Trishla is an Adweek staff reporter covering tech policy. After years of ongoing court battles, the Irish Data Protection Commission (DPC) sent a draft decision to its European counterparts opening a process of consultation that it. Increasingly, brands need to focus on establishing long-term relationships with the LGBTQ+ community and invest internally in cultivating a culture of diversity and inclusion. To keep advertisers happy, the company plans. The Markup Hottest in Tech. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. com; Trishla is an Adweek staff reporter covering tech policy. trishla. Support science literacy this Giving Tuesday. Recommended articles Popular Now. trishla. Recommended articles Popular Now. California’s hotly debated Delete Act (SB 362), if passed, could upend the ad-tech data broker market. By Trishla Ostwal . NexTech. When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI’s generative artificial intelligence tool GPT-3 in Spanish. com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. m. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. By Mark Stenberg. Now on the look out for other TOS, End User Agreements, and B2B contract for #AIprovisions and data scraping Honored that my opinion posted yesterday, led to a. However. com; Trishla is an Adweek staff reporter covering tech policy. S. ostwal@adweek. Trishla Ostwal 3w Report this post Report Report. Now, numbers are emerging on how environmentally beneficial AI is. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. So he started running as a. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . The advertising industry is increasingly adopting generative AI to improve workflow and save time on mundane tasks, albeit at uneven rates. S. The research also found many think they can choose their web browser, but are often stuck with the software that is pre. The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. trishla. In the fall of 2018, Sridhar Ramaswamy decided to quit his nearly 16-year stint at Google where he worked on monetizing data for Google’s ad business. This week, BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), issued a new compliance warning regarding the practice of. It all began with a DM. ostwal@adweek. By Trishla Ostwal . . trishla. Uber was a company in transition when Ruby Zefo, its first chief privacy officer, began her tenure at the company in August 2018. By Trishla Ostwal . Shore decided to join the National Aeronautics and Space Administration. New: I spoke with several political ad buyers about their plans for Twitter ads. trishla. A new study shows that Tangier Island could be lost to rising sea levels sooner than previously realized, Trishla Ostwal reported in “Time is running out to save Virginia’s Tangier Island. Indeed’s revenue comes from employer sign-ups. trishla. com; Trishla is an Adweek staff reporter covering tech policy. On Thursday at 8 a. Meta’s new Twitter clone app—Threads—launched Wednesday night, a day earlier than had been expected. m. Meanwhile, the recent days are undeniably a major setback for OpenAI. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. com; Trishla is an Adweek staff reporter covering tech policy. Meta Platforms Inc. Here’s Who Showed Up to Brian Stelter’s Book Launch Party. By Trishla Ostwal . “I wasn’t what they were looking for. A 2021. Google announced changes to its political content policy ads for audio and video. Now, numbers are emerging on how environmentally beneficial AI is. By Trishla Ostwal 2020 was the year of life-altering global events. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal. By Trishla Ostwal. You’d be right for thinking that the metaverse—once the buzziest term in the industry—is dead, given the number of headlines since, at least, last September claiming such. The constant tug-of-war between the U. By Trishla Ostwal . Buffalo Weather Anchor Maria Genero Leaving NBC Station in December. Brands yet to explore gen AI are confronted with a knowledge gap and. Trishla previously worked in digital advertising and social media analytics and switched to journalism to. com; Trishla is an Adweek staff reporter covering tech policy. Back Submit. Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March. Read writing from Trishla Ostwal on Medium. Eshoo (D-CA), Jan Schakowsky (D-IL) and Senator Cory Booker (D-NJ), introduced the Banning Surveillance Advertising Act, a bill that would. Recommended articles Popular Now. Programmatic Data Clean Rooms Are Gaining Pace but Scalability Remains the Hurdle Privacy and scalability are hurdles in data clean room adoption Illustration by Gabby. By Trishla Ostwal . president and climate disruptions, including wildfires , tropical. Yesterday, Mar. On Thursday at 8 a. Exclusive: BuzzFeed Inc. By Trishla Ostwal. More Data, More Problems. By Trishla Ostwal . Recommended articles Popular Now. —has caught the attention of some. Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With. Trishla Ostwal 1mo Edited Report this post The fifth week of the U. trishla. trishla. Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. vs. By Trishla Ostwal Google parent company Alphabet announced second-quarter revenue of [email protected] Trishla Ostwal . 5 billion—she was rejected. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. By Trishla Ostwal. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust,. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. By Trishla Ostwal. By Trishla Ostwal . Dursun Aydemir/Anadolu Agency via Getty Images. By Trishla Ostwal . By Trishla Ostwal. Rebecca Shore chose a non-traditional career path in the legal field, one where the sky was the limit. Journalist and photographer based in New York. 23, over 30 small and medium media outlets in Australia stopped publishing news for 24 hours, protesting against Meta’s failure to pay publishers for the. Trishla Ostwal. Back Submit. @trishlaostwal; trishla. LinkedIn is the world’s largest business network, helping professionals like Trishla Ostwal discover inside connections to recommended. Recommended articles Popular Now. Mobile gaming platform Skillz, which hosts games like Solitaire, Bingo and Dominoes, is pushing back against these AI bots in its latest anti-AI ad, Adweek can exclusively share. Journalist and photographer based in New [email protected] Trishla Ostwal. The publisher has grown from 4 million. Recommended articles Popular Now. In the age of digital scams, a new threat is casting a shadow over the world of online gaming in the form of bots driven by artificial intelligence. Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. com; Trishla is an Adweek staff reporter covering tech policy. K. president and climate disruptions, including wildfires , tropical. ostwal@adweek. By Trishla Ostwal . Currently doing grad school things at Columbia Journalism School. Trishla Ostwal’s Post Trishla Ostwal 1d Report this post Report Report. The decentralized app was made available for pre-order, although not. Trishla Ostwal. 5 billion—she was rejected. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. By Trishla Ostwal . The advertising industry is increasingly adopting generative AI to improve workflow and save time on mundane tasks, albeit at uneven rates. The FCC has asked Apple and Google to remove TikTok from their app stores. . saw a 17% increase from the second quarter of 2023 to the third quarter, rising from 115,000 to 134,000 across Google Play. By Trishla Ostwal. and Associated Press wrote to leaders of the Senate. The U. Founded in 2018, nonprofit newsroom The Markup, which focuses on how tech impacts society, has ramped up its investigative journalism this year. Multiple industry trade bodies voiced their opposition to the proposed Delete Act ( SB 362) in a letter to California lawmakers late last week. By Trishla Ostwal . S, U. By Trishla Ostwal . By Trishla Ostwal . Marketing Dive. ostwal@adweek. Adweek. Google plans to enhance its virtual assistant with generative AI technologies, according to a report by Axios, as the buzzy tech infiltrates more consumer-facing products. By Trishla Ostwal Adobe, one of the world’s largest creative software providers, has made its intentions clear its by integrating artificial intelligence into its products in recent months. Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. Utah becomes the first state to have laws on the books to regulate kids’ usage of social media. trishla. com; Trishla is an Adweek staff reporter covering tech policy. Trishla Ostwal. By Trishla Ostwal In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands. com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. com and Burger King, driving revenue. Nearly a decade ago, agency vet Ian Sohn began transitioning into leadership roles, a career shift that also ushered in increased stress and anxiety. By Trishla Ostwal . trishla. By Trishla Ostwal . Recommended articles Popular Now. The Mozilla Foundation looked into 25 popular reproductive health apps and wearable devices to investigate their privacy and security policies. By Trishla Ostwal. By Trishla Ostwal . They are also known as northern and southern lights. The first results from Google’s solution to prevent third-party browser tracking have arrived. By Trishla Ostwal. By Trishla Ostwal. By Trishla Ostwal. Recommended articles Popular [email protected] billion, up 13% from the same period last year, but missing estimates of $70. Having accepted the position as an associate. 30 p. You’d be right for thinking that the metaverse—once the buzziest term in the industry—is dead, given the number of headlines since, at least, last September claiming such. Trishla Ostwal. No one likes an uninvited guest showing up at a private party and snooping on every conversation. U. Follow. Some, including the U. Its ad model lets. By Trishla Ostwal & Catherine Perloff . has once again considered pulling the plug on Europe, due to tightening data-sharing regulations. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal. The proposal appears to be moving. com; Trishla is an Adweek staff reporter covering tech policy. Google antitrust trial marked a climactic moment Monday as Google boss Sundar Pichai took the stand defending the search engine’s market dominance. Exclusive: BuzzFeed Inc. By Trishla Ostwal . By Trishla Ostwal. By Catherine Perloff & Trishla Ostwal & Paul Hiebert . @trishlaostwal; [email protected] Trishla Ostwal . By Trishla Ostwal . The constant tug-of-war between the U. ostwal@adweek. November 3, 2023. The last few months of 2022 have seen some unusual market dynamics, including an increasingly murky future for Twitter with forecasts of it shedding users,. By Trishla Ostwal Ruffled by the industry’s lobbying efforts to weaken legislative privacy laws, D. com; Trishla is an Adweek staff reporter covering tech policy. Marketing Tech [email protected] Q&A Series: Catching Up With AdWeek Tech Policy Reporter Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. 1:05 PM - 1:35 PM: Workshop. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Ahead of the 2024 elections, Microsoft-owned ad-tech firm Xandr will no longer allow political ads to run on its platform, according to an email obtained by Adweek. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. Announces Strategic. By Trishla Ostwal . Forrester’s 2024 Predictions: AI Underpins Agencies’ Shifting. Most brands believe the future without third-party cookies will have a moderate or large impact on how they acquire customers, and their ability to deliver quality customer. trishla. trishla. Create Real Magic is a holiday card generator featuring some of its most iconic assets. Google’s admission to quietly inflating ad auction prices up to 5% for search advertisers, potentially increasing them by 10% for some queries, during the U. Roar Social, a mobile app that targets 16 to 36-year-olds, lets brands flex their philanthropic muscle in the social media space by driving donations for charitable causes. With more people choosing to opt out of excessive data tracking, targeting audiences across platforms like Facebook has become more tricky for brands like Fabletics and Rihanna. California lawmakers have proposed a bipartisan bill that would allow government attorneys to sue social media companies like TikTok, Snapchat, Facebook and. By Trishla Ostwal . The Pentagon has implemented several methods to block digital ads in response to Sen. ostwal@adweek. The company, owned by Chinese tech company. By Trishla Ostwal . By Trishla Ostwal . Follow. Recommended articles Popular Now. @Adweek. By Trishla Ostwal In another case of antitrust movement against Big Tech, Amazon was fined approximately $1. By Trishla Ostwal . The trouble is, many of the.